Our producer Georg Tschurtschenthaler attended the first „story:first – digital storytelling lab“ as an expert for audience engagement and participation. The lab was established in search for innovative, cross-platform media projects. It took place on January 29th and 30th in Munich. The experts coached six projects that were selected from over 120 submissions. Moreover, Georg Tschurtschenthaler presented a case study of our cross media project „The Vikings“ (movie/game/app).